What is a branding guide?
A branding guide is an informational digital or physical booklet that covers branding do’s and dont’s. It is a resource for individuals or businesses who want to create or improve their brand identity. A well-executed branding guide will provide insights into how to develop a strong and recognizable brand.
Why create a branding guide?
There are many benefits to creating a branding guide. First, it can help to create consistency across all touchpoints of your brand. A branding guide ensures that everyone involved in representing your brand is aware of the dos and don’ts, helping to avoid any mistakes that could damage your reputation or brand position.
A branding guide can also be a helpful tool for new team members, or anyone who is unfamiliar with your brand. By having all the information in one place, it makes it easy for them to get up to speed and start creating consistent, on-brand content.
Lastly, a branding guide can save you time and money in the long run. By clearly defining your brand from the start, you can avoid having to make changes down the road when your brand identity is already established.
What should be included in a branding guide?
The contents of your branding guide will vary depending on the needs of your business, but there are a few key elements that should be included:
- An overview of your brand, including your mission, values, and target audience
- A description of your brand personality
- Visual elements such as your logo, color palette, and typography
- Guidelines for using your visual elements
- Examples of on-brand and off-brand content
Creating a strong brand identity is essential for any business that wants to succeed in today’s competitive marketplace.
How Carefully Crafted can help
Carefully Crafted creates branding guides that are tailored to your specific needs and goals. We will work with you to understand your business and develop a guide that covers all the important aspects of branding.
