The Missing Ingredient

A networking group for female professionals in the food industry

Graphic Design


  • Logo Design
  • Website Design
  • Mission Statement
  • Branding Guide


  • WordPress

Project Details

When designing the logo for The Missing Ingredient, we wanted to create something that represented the group's mission: "Encouraging growth, community, and success in the food industry."

The logo needed to be simple, clear, and help to represent a sense of community and collaboration among its members.

The final brand direction conveys a message of belonging and empowerment to its members no matter their background or experience. They are part of a community and every individual is part of the ingredients that make it possible.

Mission Statement

Encouraging growth, innovation, and community in the food industry

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