- Logo Design
- Website Design
- Mission Statement
- Branding Guide
When designing the logo for The Missing Ingredient, we wanted to create something that represented the group's mission: "Encouraging growth, community, and success in the food industry."
The logo needed to be simple, clear, and help to represent a sense of community and collaboration among its members.
The final brand direction conveys a message of belonging and empowerment to its members no matter their background or experience. They are part of a community and every individual is part of the ingredients that make it possible.
Encouraging growth, innovation, and community in the food industry