When you started your business, you probably envisioned it being profitable. And it may have been in the past. But growth has started to plateau and no matter what you do, you struggle to get your business growing again.
Unfortunately, we’ve got some bad news for you.
The way you’ve always done things might’ve worked in the past, but it doesn’t work now in the age of AI. Even worse, if you continue with your outdated methods, you risk falling behind your competitors.
But it’s not all bad news.
Getting started with AI has never been easier and we can help you get ahead with this new but crucial technology.
Find out how below.
What is AI and Why Do Businesses Need It?
Artificial intelligence (AI) is the ability of computerized machines to perform tasks usually associated with humans, such as making decisions or having conversations.
But while AI is about training machines to do what people do, it isn’t designed to replace us, and if used correctly, it can transform the way we work.
You may know it specifically in the form of ChatGPT, Open AI’s conversational AI model that was released late last year. Barely six months later and it’s already helping many businesses in the realms of customer service, education, and entertainment. And that’s barely scratching the tip of the surface!
While ChatGPT is just one example, its explosion in the marketplace proves that AI is more important now than ever, and businesses that harness the power of AI will be leaps and bounds ahead of their competition.
How AI Can Give Your Business the Edge Over Your Competition
Here’s the scoop on the competition — 35% of organizations are already using AI, while 42% of businesses are considering using AI in the future.
Altogether, you’re looking at 77% of businesses that are interested in AI, and if you don’t get ahead of the curve now, you’ll be left behind.
Here are just a few ways AI can give your business the edge and get ahead:
AI Speeds up the Development of Your Website
As commerce continues to digitize, it’s absolutely essential that your company’s website provides your customers with a seamless user experience. A custom website designed and developed specifically for your business can provide that, and help you differentiate yourself from the competition.
So how does AI figure into that?
Traditionally, website development has been pretty slow. A human has to design your website, another human has to code and test it, and then yet another human has to write copy for it.
Nowadays, AI is being used to automate the older and slower parts of website development, making many areas faster and more efficient. That means you’ll be able to enjoy a fully customized, responsive website without waiting as long. As they say, time is money…
Learn more about custom website creation here.
AI Turns You Into a Marketing Maven
Do you struggle with marketing? Are your efforts just not hitting the mark?
AI can help.
AI can read and analyze the things your customers are saying all over the web, which you can then use in your marketing efforts. This is called sentiment analysis, and it’s about gauging how your customers feel about your products, services, and brand in general. You can use this information to serve and sell to them better.
AI can also research and analyze the competition. It does this by looking at what your competitors are doing, the industry you’re in, and the current business environment so you can make the best-informed choices for your business. For example, it can tell you what products your competitors are offering.
As you can imagine, having this information at your fingertips is a powerful way to ensure you’re always a step ahead of the competition.
AI Helps You Sell Better (& to the Right People)
Every company engages in sales forecasting, where you predict how much you’re going to sell in the future.
The thing about doing this manually is you’ll need to compile, read, and analyze all past data yourself, which takes a long time. AI, on the other hand, can do this in a fraction of the time and more accurately to boot.
AI can also tell you how you should price your products. Many factors influence pricing, including pricing history, quality, brand reputation, competition, and so on. AI takes all these factors into account and helps you optimize your pricing so you always get the most bang for your buck.
AI Makes Serving Customers a Breeze
Customer service is more important now than ever, and here are the stats to prove it:
71% of customers expect companies to communicate with them in real-time. Customers also prefer personalized customer service, yet 52% of them say that companies are generally impersonal. It’s no wonder then that having prompt, courteous, and helpful customer service gives you the edge over the competition.
This is another area where AI can help.
Chatbots help you serve your customers better by quickly answering questions, booking appointments, and switching to a live agent when they’re available. This can improve your chances of making a sale or keeping your existing customers happy, and prevent them from switching over to a competitor.
And the best part of all? If your customers are happy, they’re more willing to promote your brand to their friends.
If You Can Imagine It, We Can Build It
Let’s face it — there are many things that make a business successful. AI is quickly becoming one of them. And since AI is moving so fast, now is the time to start setting things in motion so your business remains competitive.
Here at Carefully Crafted, we’re pretty knowledgeable about everything AI. In fact, if you can imagine it, we can likely build it. So let’s talk!
Have no idea where to start? Try an audit. From there, we can help come up with better AI-integrated processes for your business. We also offer AI integration services, meaning we’ll help your business build AI tools and custom software to speed up your work.
Contact us today to find out how you can take your business to a new level with AI development.