CODEX

Your Guide to all things digital

The codex provides details and information related to Carefully Crafted services. This section doubles as a helpful resource and we recommend bookmarking for future use as new content is added frequently.

A/B Testing compares two or more variants of a pages elements and shows them to visitors at random for comparison and increased conversions.
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Accessibility is the practice of making websites usable by as many people as possible. Making the web more accessible also comes with many other benefits.
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Analytical tools via third party services are used for data tracking and analysis. Analytics reporting is available yearly, quarterly or monthly.
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Audits are available for any service listed. Audits provide valuable information that can help identify issues, insights and possible solutions.
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AR technology functions by enhancing one’s current perception of reality.
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Automation keeps campaigns running behind the scenes and can be an incredible marketing tool when combined with the right services.
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A backlink is an incoming link to a web page from another website.
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Blogs help create engagement, build your brand and social media presence while educating visitors on your services, projects and more.
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Bounce rate is a measure of how many visitors to a website leave the site after viewing only one page.
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A branding guide is an informational digital or physical booklet that covers branding do's and dont's.
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Brand identity is the overall look and feel of a company or product.
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A branding board is a concise and "to the point" document that includes details of a brands elements.
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Branding elements such as typography, shapes, colors and more are combined to create a cohesive branding strategy.
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The buyer's journey is the process from awareness to purchase decision.
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Chat Bots can help get potential customers answers to their questions, book an appointment or switch to a live agent when they are available.
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Grouping contacts by shared characteristics will help generate new lists for marketing and get your message to the right audience.
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