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CODEX

Your Guide to all things digital

The codex provides details and information related to Carefully Crafted services. This section doubles as a helpful resource and we recommend bookmarking for future use as new content is added frequently.

ChatGPT

ChatGPT is a conversational AI model developed by OpenAI.

Contact Segmentation

Grouping contacts by shared characteristics will help generate new lists for marketing and get your message to the right audience.

Craft CMS

Craft CMS is a content management system used for building web projects.

CRM

Customer relationship management software keeps track of your current and prospective clients while streamlining information and interactions.

CTA

Call to action buttons help potential customers find their way toward a conversion point or specific goal/action.

Digital Marketing

Digital marketing is the use of electronic devices to promote and sell products or services.

Ecommerce

Make purchases from any location in the world with an internet connection.

Email Campaigns

Email campaigns come in all shapes and sizes. Quarterly newsletters, automated emails, nurture or drip campaigns, RSS and much more.

Form Creation

Forms are versatile and a key component in any marketing strategy. Forms can be dynamic and offer unique opportunities to interact with your audience.

Gated Content

Gated content can help provide valuable information to your visitors while continuing to generate new leads for your sales team.

Growth Driven Design

The web is changing and growth driven design helps to make smarter, data driven decisions about your websites look and features.

Heat Mapping

Heat mapping can help you analyze how visitors browse and interact with your website while providing invaluable analytics for consideration.

Hosting & Maintenance

Websites require hosting and maintenance for routine edits, changes, and critical security updates to help keep your project active.

HubSpot

HubSpot is a world-leading platform that provides software and services for marketing, sales, customer service and CRM

Influencer Marketing

A type of digital marketing that involves promoting through individuals who have a large social following in online platforms.

Infographics

Infographics use minimal imagery to provide an overview of a specific topic or area of interest that can be both engaging and easily shareable.