CODEX

Your Guide to all things digital

The codex provides details and information related to Carefully Crafted services. This section doubles as a helpful resource and we recommend bookmarking for future use as new content is added frequently.

ChatGPT is a conversational AI model developed by OpenAI.
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Grouping contacts by shared characteristics will help generate new lists for marketing and get your message to the right audience.
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Craft CMS is a content management system used for building web projects.
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Customer relationship management software keeps track of your current and prospective clients while streamlining information and interactions.
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Call to action buttons help potential customers find their way toward a conversion point or specific goal/action.
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Digital marketing is the use of electronic devices to promote and sell products or services.
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Make purchases from any location in the world with an internet connection.
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Email campaigns come in all shapes and sizes. Quarterly newsletters, automated emails, nurture or drip campaigns, RSS and much more.
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Forms are versatile and a key component in any marketing strategy. Forms can be dynamic and offer unique opportunities to interact with your audience.
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Gated content can help provide valuable information to your visitors while continuing to generate new leads for your sales team.
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The web is changing and growth driven design helps to make smarter, data driven decisions about your websites look and features.
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Heat mapping can help you analyze how visitors browse and interact with your website while providing invaluable analytics for consideration.
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Websites require hosting and maintenance for routine edits, changes, and critical security updates to help keep your project active.
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HubSpot is a world-leading platform that provides software and services for marketing, sales, customer service and CRM
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A type of digital marketing that involves promoting through individuals who have a large social following in online platforms.
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Infographics use minimal imagery to provide an overview of a specific topic or area of interest that can be both engaging and easily shareable.
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