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CODEX

Your Guide to all things digital

The codex provides details and information related to Carefully Crafted services. This section doubles as a helpful resource and we recommend bookmarking for future use as new content is added frequently.

A/B Testing

A/B Testing compares two or more variants of a pages elements and shows them to visitors at random for comparison and increased conversions.

Accessibility

Accessibility is the practice of making websites usable by as many people as possible. Making the web more accessible also comes with many other benefits.

AI Onboarding

AI Onboarding is a comprehensive service offering that helps businesses streamline processes and optimize performance with AI solutions.

Analytics

Analytical tools via third party services are used for data tracking and analysis. Analytics reporting is available yearly, quarterly or monthly.

Audits

Audits are available for any service listed. Audits provide valuable information that can help identify issues, insights and possible solutions.

Augmented Reality

AR technology functions by enhancing one’s current perception of reality.

Automation

Automation keeps campaigns running behind the scenes and can be an incredible marketing tool when combined with the right services.

Backlinks

A backlink is an incoming link to a web page from another website.

Blog Writing

Blogs help create engagement, build your brand and social media presence while educating visitors on your services, projects and more.

Bounce Rate

Bounce rate is a measure of how many visitors to a website leave the site after viewing only one page.

Brand Guide

A branding guide is an informational digital or physical booklet that covers branding do's and dont's.

Brand Identity

Brand identity is the overall look and feel of a company or product.

Branding Board

A branding board is a concise and "to the point" document that includes details of a brands elements.

Branding Elements

Branding elements such as typography, shapes, colors and more are combined to create a cohesive branding strategy.

Buyer’s Journey

The buyer's journey is the process from awareness to purchase decision.

Chat Bots

Chat Bots can help get potential customers answers to their questions, book an appointment or switch to a live agent when they are available.