What is a Branding Board?
A branding board is a concise and “to the point” document that includes details of a brands elements. A branding board will typically include a summary of the brand strategy, the target audience, the brand promise, key messages, and visual elements such as logo, color palette, typography, and imagery.
Branding boards are an essential tool for anyone who is involved in the branding process, from the initial stages of developing a brand strategy all the way through to execution and implementation.
Why Use a Branding Board?
There are many benefits to using a branding board as part of the branding process. A branding board can help to:
- Keep everyone on the same page: A branding board ensures that everyone involved in the branding process (including clients, agency partners, and internal stakeholders) is aware of the key elements of the brand, what they mean, and how they should be used.
- Ensure consistency: A branding board helps to ensure that the brand is applied consistently across all touchpoints. Consistent application of the brand is essential to building strong brand equity.
- Save time and money: A branding board can help to avoid costly mistakes that may occur if the branding process is not well managed. Having all of the key information about the brand in one place helps to make sure that everyone is on the same page from the start, which can save time and money in the long run.
How to Use a Branding Board
There is no one-size-fits-all approach to using a branding board. The best way to use a branding board will depend on the specific needs of your project. However, there are some general tips that can be followed to make sure that your branding board is effective:
- Keep it simple: A branding board should be concise and easy to understand. It should not include excessive detail or irrelevant information.
- Tailor it to your audience: A branding board should be tailored to the needs of the specific audience that will be using it. For example, a branding board for an internal audience will likely be different from a branding board for a client.
- Make it visually appealing: A branding board should be visually appealing and easy to navigate. Use clear headings, ample white space, and high-quality visuals to make sure that your branding board is effective.
- Use it as a living document: A branding board should be considered a living document that is updated as the brand evolves. Make sure to keep your branding board up-to-date so that it remains an accurate and useful tool.