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A Few Digital Marketing Trends for 2023

Written by:Brad Jones
Posted on: January 2, 2023

Hello 2023!

It’s easy to get complacent with your marketing. After all, if it ain’t broke, why fix it?

But digital marketing trends are constantly changing, and what worked even a few months ago may not be as effective today.

So how can you stay ahead of the curve and ensure your marketing is always top-notch?

Just a few digital marketing trends to keep an eye on for 2023

Here are some digital marketing trends that you should keep an eye on in 2023:

  1. Personalization will become even more important
  2. Short form video content will continue to dominate
  3. SEO continues to be a winning strategy
  4. Augmented reality will start to be used more for marketing purposes
  5. Chatbots will become more commonplace

Keep these trends in mind as you plan your marketing strategy for the coming year. By staying ahead of the curve, you can ensure that your marketing stays relevant.

Why personalization will be important to marketing trends in 2023

As the world becomes more and more digitized, people are craving connection and authenticity.

This means that marketing that is personalized and tailored to the individual will be more effective than ever before. In 2023, we can expect to see even more companies using personalization in their marketing, in order to stand out from the crowd and connect with their audience on a deeper level.

What this means for you

If you want to stay ahead of the curve, start thinking about how you can personalize your messaging.

This could mean segmenting your email list and sending targeted messages, using personalized ads or landing pages, or even just making sure your social media posts are relevant to your audience. The more you can make your marketing feel like a conversation, the more successful it will be.

Short form video content will continue to dominate

Video is one of the most popular types of content online, and that trend will only continue in 2023. People love videos because they are engaging and easy to consume. Plus, they can be more effective than other types of content at conveying a message or telling a story.

What this means for you

Start incorporating more video into your marketing mix. This could mean creating product videos, how-to guides, testimonials, or even just short social media videos. Whatever type of video you create, make sure it adds value for your audience.

SEO continues to be a winning strategy

SEO continues to help websites rank higher in search results, driving more traffic and leads. It also improves the user experience, which can lead to increased trust and credibility. These factors continue to hold true and make SEO a strong and effective strategy for businesses of all kinds.

A magnifying glass representing marketing trends for 2023
Optimizing a website for search engines can enhance the user experience, resulting in a boost in trust and credibility.

What this means for you

SEO is part of a group of marketing trends that hasn’t slowed. It may even be time to increase your SEO efforts.

It is important to optimize your website content, as mobile search and storytelling become more prevalent. This can improve your visibility, attract qualified traffic, and drive sales. SEO is ongoing, so it’s important to continuously monitor and adjust your strategies to stay ahead of competition and meet the changing needs of your customers.

In The HubSpot Blog’s 2023 Marketing Strategy & Trends Report, they say:

“Leveraging SEO ranks #4 in terms of ROI and effectiveness, and 88% of those who use it will increase or maintain their investment in 2023.”

Augmented reality will start to be used more for marketing purposes

Augmented reality (AR) is a technology that allows digital content to be overlaid on the real world. This year, we are likely to see more companies using AR for marketing purposes. For example, you might see AR ads that pop up when you point your phone at a certain location, or AR filters that can be used on social media.

What this means for you

It’s time to consider how augmented reality can benefit your marketing campaigns. This could mean creating an AR ad campaign, developing an AR filter for social media, or even just using AR to give your customers a closer look at your products. By incorporating AR into your marketing, you can create an immersive and interactive experience for your audience.

Chatbots will become more commonplace

We can expect to see more businesses using chatbots to interact with their customers. Chatbots can be used for customer service, sales, and marketing purposes. They are often used to answer common questions, provide recommendations, or promote deals and coupons.

Additionally, chatbots can be programmed to gather information from customers and use that data to personalize their interactions and improve the customer experience.

What this means for you

This could mean creating a chatbot to answer common customer questions, or using a chatbot to provide personalized recommendations. You can even use chatbots to segment your customers and send targeted messages. Whatever you use them for, chatbots can help you automate your marketing and improve your customer service.


Digital marketing trends are always changing, and 2023 will be no different.

Stay ahead of the curve by incorporating more video into your marketing mix, optimizing for voice search, and using augmented reality to create an immersive experience for your audience.

You should also consider using chatbots to automate your marketing and improve your customer service. By keeping up with these marketing trends, you can ensure your marketing campaigns remain ahead of your competition.

2023 will bring its fair share of new marketing trends and challenges.

By staying up to date and adjusting your marketing strategies accordingly, you can give your business the best chance for success. At Carefully Crafted, we are passionate about helping businesses like yours navigate the ever-changing marketing landscape and achieve their goals.

If you’re ready to take your marketing to the next level, we would love to work with you. Don’t hesitate to contact us to learn more about how we can support you.

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